@thebeachwaver

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Deets: TikTok’s most-loved beauty brand, Beachwaver, is bringing the fun offline with an exciting Shopify consumer event in New York City from Friday, June 20 – Sunday, June 22 at Shopify SoHo.

Kicking off at 12 PM on Friday, June 20, this exciting weekend event will offer exclusive access to Beachwaver’s best-selling hair care products, immersive brand experiences, and plenty of chances to connect with the brand that's taken TikTok Shop by storm.

The consumer-facing portion of the event will be packed with fun, including a claw machine filled with Beachwaver goodies (think discount codes and giveaways), complimentary drinks and bites, day-to-night hairstyling stations, a signature hair wall, and a sensory aroma experience bar located downstairs. Shoppers can also snag limited-edition merchandise—t-shirts, sweatshirts, and baseball hats—before it’s gone, with a live embroidery station available Friday from 12–3 PM. It’s all set to be a weekend full of beauty, fun, and community—don’t miss out!

Hint for the Average Socialite: RSVP free now! Arrive early - the first 250 people get a free gift!

What’s Trending: @thebeachwaver @shopify