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April 10 / 12PM-7PM
April 11 / 10AM-7PM
April 12 / 10AM-1PM

Deets: This weekend, Pacsun is bringing the energy of festival season to life with a three-day roadside stand made for fashion and music lovers! Festival goers are encouraged to stop by on their way to the desert to shop exclusive merch drops, explore interactive brand moments, and discover limited-edition collabs that capture the spirit of festival weekend.

Hint for the Average Socialite: This event is free and open to the public.

What’s Trending: @pacsun #pacsunfestivalszn

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Deets: True Religion jeans presents Buddhafest, a festival oasis gifting suite arriving to the desert on Friday, April 11th and Saturday, April 12th.

Hint for the Average Socialite: To get on the list for True Religion's Buddhafest click here.

What’s Trending: @truereligion

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Deets: The iconic, invite-only ZENYARA Desert Nights by Dorsia – held at a breathtaking, private estate minutes from the festival – will make its return to the desert. PATRÓN EL ALTO will take Desert Nights by Dorsia to new heights as the Exclusive Spirits Partner for the event, offering their naturally sweet and smooth, handcrafted, prestige tequila, PATRÓN EL ALTO, that elevates any occasion. Guests will also be able to enjoy specialty PATRÓN cocktails and sips as well, as VIPs toast to the iconic three-day celebration.

PERFORMERS: Bob Moses, Ahmed Spins, Damian Lazarus, Dennis Cruz, Dixon, Jimi Jules, WhoMadeWho, Yulia Niko and Desiree

Hint for the Average Socialite: This event is strictly invite only.

What’s Trending: @zenyara

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Deets: Coachella returns to the Empire Polo Club in Indio, CA for two weekends set for April 11 – 13 and April 18 – 20, 2025 with Lady Gaga, Green Day, Post Malone performing a career retrospective set, and Travis Scott + many more.

New for 2025: VIP areas adjacent to the Outdoor Theater and Sahara offer specialty drinks, added bars, shaded lounges, flushable restrooms and more amenities to be announced later. Plus, additional camping options include Ready-Set and La Campana tent camping for fans looking for more comfort during their desert stay. 

YouTube returns in 2025 as the exclusive livestream partner for both Coachella weekends on our official YouTube channel; bringing the legendary performances and so much more to millions of music fans across the globe.

Official Hotel Packages that bundle festival passes with local lodging and transportation are available for Weekend 1 and Weekend 2, sold exclusively through Valley Music Travel. 

Hint for the Average Socialite:  Register now for access to passes at coachella.com. Presale begins Friday, November 22 at 11am PT. 2023/2024 attendees and purchasers get early access starting Thursday, November 21 at 11am PT. For your best chance at passes, look to Weekend 2. This is a presale and does not guarantee pass type, packages or camping.

What’s Trending: @coachella

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April 11-13
April 25-27

Deets: Gallery Media Group, the lifestyle publisher behind PureWow, @ballplayers, @moms, @cocktails and @recipes, is making its highly anticipated return to Indio, CA with Gallery Desert House—an immersive celebration of music, culture, fashion, and beauty.

The two-week Gallery Desert House pop-up this April will bring together top creators, influencers, and talent for an unforgettable festival-season experience with multiple immersive touchpoints from brands including PATRÓN Tequila, Raw Sugar, Hunter Boots, Vince Camuto, High Noon, Josh Cellars Seaswept, Palmer’s, Frye, U by Kotex ®, and more. From day-to-night programming featuring a GRWM studio, high-energy pool parties, and specialty wellness workouts to curated music sets, every moment will be designed to inspire, connect, and celebrate.

“We are excited to return to the desert this year with Gallery Desert House and an incredible lineup of events and one-of-a-kind experiences at our Indio estate." said Anna Plaks, Chief Creative Officer, GMG. "Our goal has always been to create social-first experiences that are on the forefront of culture—sparking massive amplification and content virality in the creator ecosystem. We're partnering with some amazing brands this year and can't wait to create something truly magical together this festival season."

GMG has continued its dedication to crafting groundbreaking experiences and scaling its Events 4 Content business with its Gallery Houses. By placing brands at the heart of cultural milestones, GMG has brought iconic activations to Miami’s art scene, Formula 1, SXSW, and festival season across the country. With strategic partnerships among today’s top creators and influencers who fuel viral conversations, the exclusive Gallery House VIP franchise has become an unparalleled platform for producing impactful and engaging content at scale.

Daily programming is invite-only and everything will be streamed across GMG’s media brands—@purewow, @ballplayers, @cocktails, @recipes, @selfcare and @blinkbeauty—creating authentic pieces of social-first content and earned reach.

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PARTNERS & SPONSORS ACTIVATIONS

PATRÓN EL ALTO

PATRÓN EL ALTO a, an exceptionally aged, naturally sweet prestige tequila, passionately handcrafted from the highest-quality 100% Weber Blue Agave, will set the stage for Gallery Desert House, making its return as the exclusive tequila partner and celebrating two unforgettable festival weekends in the Coachella Valley. 

In addition to providing premium PATRÓN cocktails, the brand will bring the desert festivities to a grand finale with two standout events during Stagecoach weekend: The Last Call Saloon, an intimate late-night gathering featuring A-List performances and special guest appearances, followed by the weekend's main event - the Swimsuits & Cowboy Boots Pool Party, hosted in collaboration with acclaimed country artist Nikki Lane. Between performances, guests can elevate their western style with luxury pieces from Kemo Sabe while sipping on the brand’s new mini PATRÓN EL ALTO bottles that will be available at select events.

High Noon Vodka Iced Tea

High Noon Vodka Iced Tea is popping up at Gallery Desert House (Weekend 1). The brand will be hosting a High Tea Party, putting a twist on a traditional English tea service with a DJ set, tea party-inspired snacks and plenty of opportunities to try High Noon Vodka Iced Tea. The non-carbonated hard tea is made with real vodka, real iced tea and no added sugar and will be served throughout the weekend so attendees can discover their favorite of the four flavors, including Original, Peach, Lemon and Raspberry.

Raw Sugar

Step on down to the Raw Sugar Roundup. The vegan haircare brand is hosting GRWM events Friday, April 25 through Sunday, April 27 from 12 p.m. to 4 p.m. Visit their beauty stations for dry styling services, hair accessories, scalp massages, and vegan snacks and juices.

Josh Cellars Seaswept

Get festival ready with Seaswept at Gallery Desert House. The brand’s pre-game event on April 11 will energize guests and set the perfect tone for the evening ahead. With a high-energy DJ, Seaswept wine & snack pairings, professional hair and makeup touch-ups and a glam rhinestone station, it’s a golden hour party you don’t want to miss. Seaswept wines will also be available for guests to sample throughout both Gallery Desert House weekends.

Authentic Brands Group (The Frye Company, Vince Camuto, Hunter Boots)

No cowboy boots? No problem! Guests of Gallery Desert House will have the opportunity to sample and shop from three ABG footwear brands during our Weekend 2 events. At the Wellness Wake Up Latte Bar, guests will enjoy refreshing beverages and access to an exclusive styling pop-up featuring Vince Camuto's hottest selection of shoes and handbags. The Strut & Style GRWM party presented by Frye invites attendees to craft a signature look in our exclusive styling lounge, featuring Frye's newest boot styles and customization stations. Finally, The Hunter Outpost will be open for shopping the latest styles from Hunter Boots any time throughout the weekend.

Palmer’s

Get a gorgeous, festival-ready glow at Gallery Desert House courtesy of Palmer’s Glow Outpost. A beauty moment like no other, guests will experience the illuminating, all-over glow of Cocoa Butter Formula Shimmer Radiance Body Oil and the luxurious moisture of the decadently scented Tahitian Vanilla Body Lotion. Test, apply and capture your glow at a photo moment designed to help you snag the perfect selfie, take your look to the next level with DIY face gems *and* learn even more about the products from a Palmer’s expert. It’s the perfect stop to hydrate, shine and snap a standout festival look.

U by Kotex ®

A period shouldn’t get in the way of enjoying your time at Coachella, which is why U by Kotex® tampons and pads will be available at Gallery Desert House, where guests can stock-up on festival-ready essentials and capture memories at social-worthy pop-up photo opps.

Hint for the Average Socialite: RSVP Now! Invites to follow.

What’s Trending: @gallerymediagroup #GalleryDesertHouse

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Deets: Heineken, an OG Coachella partner, announced its return to the desert for another year of the iconic festival within the festival: Heineken House. 

Featuring headlining performances from household names Pusha T and Afrojack, the Heineken House will bring brews and beats to the Coachella Valley for back-to-back weekends. Boasting a refreshed design, this year’s Heineken House will feature vinyl record elements creating a “listening bar” style atmosphere, providing festivalgoers with an oasis on festival grounds. See the lineup for both weekends below:

Weekend 1: 

Friday, April 11: The Pharcyde, DJ Premier, Autograf, Kilimanjaro, Mexican Institute of Sound, Lovra 

Saturday, April 12: Pusha T, Qveen Herby, Southside, Murda Beatz, Zeemuffin, Miramar

Sunday, April 13: Afrojack, Digitalism, Badger, Wuki, Mojave Grey, Anatta

Weekend 2:

Friday, April 18: Cordae, DJ Premier, Autograf, Kilimanjaro, Mexican Institute of Sound, Lovra 

Saturday, April 19: Pusha T, Qveen Herby, Southside, Murda Beatz, Zeemuffin, Miramar

Sunday, April 20: Chevelle, Afrojack, Badger, Wuki, Mojave Grey, Anatta

Not only is Heineken House an oasis on the festival grounds, but it also serves as a talent incubator, with talent such as T-Pain (2024), Austin Millz (2023), Chris Stussy (2023), and more as prime examples of Heineken House alumni that will be featured on the Coachella lineup this year. 

Hint for the Average Socialite: Anyone 21+ who attends Coachella will have access to the Heineken House!

What’s Trending: @heineken

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Deets: Passes, the premier direct-to-fan engagement and monetization platform, will be hosting Night Zero – an exclusive Coachella kickoff party happening on Friday, April 11 at ABC Ranch in the Coachella Valley. The one-night-only event will feature an electrifying lineup of top DJs and bring together some of the world’s biggest creators and artists for one night only. Past attendees have included Paris Hilton, Alix Earle, John Summit, G-Eazy, and David Dobrik – and this year’s event promises to be even bigger!

Hint for the Average Socialite: This event is strictly invite only.

What’s Trending: @passes

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Deets: NYLON announced the return of NYLON House in the Desert on Friday, April 11th in Coachella Valley. Presented by Ulta Beauty, the unofficial kickoff to the biggest festival celebration in music will feature a star-studded guestlist, a special performance by award-winning, multi-platinum singer/songwriter Dove Cameron – whose performance will feature the techno-pop anthem “Too Much” off her forthcoming album – and high-energy DJ sets by James Hype and Austin Millz. This year’s oceanic theme, Deep Dive, will invite guests to plunge into the depths of self-discovery and ignite vibrant worlds waiting to be uncovered.

Sponsors include Ulta Beauty, Plan B, Marshalls, Covergirl, Sally Hansen, Banter, and adidas Vibes fragrance collection.

Hint for the Average Socialite: This event is strictly invite only.

What’s Trending: #NYLONhouse @nylonmag

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Deets: The wait is over — 29Rooms is back and we’re going to Palm Springs. To celebrate our 20th anniversary, we’re bringing back the iconic 29Rooms experience — only bolder, more immersive, and unlike anything you’ve seen before. ⁠Our first stop? The desert. ⁠
⁠
On April 12-13, we’re bringing R29 friends to The Lunar Lounge, a fully immersive experience where beauty, art, and wellness collide in Palm Springs. It’s the ultimate pre-festival pit stop, designed to connect and celebrate the communities that make Refinery29, us. ⁠

What to expect: Cool of by our poolside oasis for hydration & unwinding: visit the astrology room for expert readings & insights, and the beauty space station for festival-ready touch ups for the weekend ahead.

Hint for the Average Socialite: This invite-only event is just the beginning of a series of transformative 29Rooms pop-ups. But here’s the best part, 60 lucky R29 fans who will be in town can win a chance to attend! Enter now!

What’s Trending: @refinery29

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Deets: The wait is over. The most exclusive and highly anticipated after-party of the year, Neon Carnival, is set to make its electrifying return on Saturday, April 12, 2025. 

Now in its 14th year, this legendary late-night event continues to reign as the ultimate desert celebration lights up the night sky with an oasis of music and revelry, drawing the biggest names in entertainment, music, and lifestyle. PATRÓN EL ALTO returns as the official tequila sponsor, elevating the NEON Carnival experience with its signature VIP table service and exclusive cocktail offerings. Guests will enjoy the incredibly smooth, naturally sweet, handcrafted prestige tequila, while sponsors Ghost Energy, Nütrl Vodka Seltzers, LaCroix, and PathWater, round out the premium experience for all in attendance.

Founded by LA nightlife visionary Brent Bolthouse and produced by Jeffrey Best of Best Events, Neon Carnival is more than just a party—it’s an institution. Year after year, this invite-only celebration continues to attract an elite guest list, making it the most sought-after after-hours experience in the world.

Music is the heartbeat of the hottest dance party in the desert, and this year's lineup promises to elevate the experience to unprecedented heights. Following last year's electrifying surprise appearances, Neon Carnival is upping the ante with a head turning lineup that will get the crowd begging for more! Social media phenom and PATRÓN partner, Charly Jordan has joined the party to kick off the night and just when you thought the night couldn't get any more thrilling, Chase B & Friends will take over the decks for a performance that will undoubtedly create a moment you won't want to miss. This year’s festivities welcomes the return of 8x Grammy Award-winning artist Anderson .Paak as his record spinning persona DJ Pee .Wee to headline the electrifying celebration with an all vinyl set and a very special guest. 

Brent Bolthouse, the visionary behind Neon Carnival, shared his excitement about the upcoming event, saying, "I can’t believe we are in our fourteenth year in the desert. I'm thrilled to be partnering up with our wonderful sponsors to create another night of fun experiences at Neon Carnival. We’re excited to be bringing back our friend Anderson .Paak for an incredible performance and are planning a few more surprises throughout the night. This year we are closing out the night with one of the most exciting DJs with Chase B & Friends joining the lineup and it’s going to be a night everyone will remember.” 

Throughout the evening, guests will experience the first-ever official cocktail of Neon Carnival—the PATRÓN Headliner Margarita, served in exclusive glow-in-the-dark collector cups at all bars across the after party. PATRÓN will also debut new PATRÓN EL ALTO 50ml bottles. Available for VIP table service guests, the minis offer a convenient, luxurious way to toast to unforgettable moments under the neon lights.

And for those looking to bring the spirit of Neon Carnival home or host their own pre-party celebration, the limited-edition Neon Carnival x PATRÓN Tequila Festival Gift Set is available on ReserveBar, featuring a 750ml bottle of PATRÓN EL ALTO alongside two festival-inspired collector cups (also available for purchase with PATRÓN Silver, PATRÓN Reposado or PATRÓN Cristalino).

Back at its expansive home, the Desert International Horse Park, Neon Carnival will once again transform its three-football-field-sized all-grass playground into an immersive neon-lit wonderland. The highly coveted ticket of the weekend will feature classic carnival games, exhilarating amusement park rides including their iconic light-up Ferris wheel, and a star-studded crowd dancing under the desert sky. 

About PATRÓN Tequila:

From hand-harvesting the highest-quality 100% Weber Blue Agave, to the traditional, time-honored distillation process and individual labeling, numbering, and inspection of each bottle, PATRÓN Tequila is crafted with meticulous precision and care. Though PATRÓN has grown to become one of the most recognized and respected luxury spirits brands in the world, it is still exclusively produced in the Highlands of Jalisco, Mexico, in the same small batches and with the same commitment to quality and craftsmanship. For more information about PATRÓN Tequilas and Liqueurs, please visit www.patrontequila.com. The perfect way to enjoy PATRÓN is responsibly.

PATRÓN is part of the portfolio of Bacardi Limited, headquartered in Hamilton, Bermuda. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited.

THE PERFECT WAY TO ENJOY PATRÓN IS RESPONSIBLY. 

Hint for the Average Socialite: This event is strictly invite only. For an inside view follow us on TikTok and Instagram.

• Enter to win a pair of tickets to Neon Carnival from PATRÓN. 21+ only. Ends 4/11.

What’s Trending: @NeonCarnival